Yuj Kutumb supports for-profit organizations providing societal benefits and/or public goods within a financially sustainable framework.

“Yuj” : To connect or unite

We Believe in You

Learn More

Yuj Ventures is the private investing arm of the Yuj platform. Backed by the family office of Sid Yog, Yuj Ventures invests in new and innovative ideas and companies; helps rapidly growing companies scale in emerging markets; and enables networks, alliances and joint ventures that support emerging markets’ entry. The firm has invested in companies across India, Hong Kong, Singapore, the United States, Russia, Latin America, and the United Kingdom.

Yuj Kutumb supports for-profit organizations providing societal benefits and/or public goods within a financially sustainable framework. Separate from our grant making program, here we aim to invest in companies whose measurable social and/or public impact allows for moderating our investment return expectations. Organizations must be able to demonstrate a revenue model that is based on profitability within a specified period, must provide a path to return of capital even if over a long time horizon, and ideally generate a base financial return, even if it be lower than the then prevailing cost of capital.

The Yuj Foundation has an annual grant making program for social entrepreneurs and organizations in three areas – education, urbanization, and the arts. The focus areas represent our belief that a better world requires better education opportunities and outcomes for everyone, a sustainable world requires sustainable urbanization and de-urbanization, and a civilized world requires more support to the arts that make us human.

Read More

Yuj By The Numbers



Digital Media

Goodgame1 is an esports media and entertainment company. GG1 aims to build an immersive esports ecosystem in India by hosting competitive esports leagues and creating educational & interactive esports content.


Prop Tech

Arrivae is a customised home interior solution provider. By providing efficient end-to-end, tech-enabled design solutions and assistance, Arrivae helps homeowners create the home of their dreams.



goStops is an Indian youth hostel company, established with the vision to provide millennials with an affordable & exciting experience across the 20+ locations it is currently present in.

Weave Living


Weave is a Hong Kong-based collaborative living company that provides living spaces to Asia's millennials, students and young professionals.



Cove is a Singapore-based co-living company that curates technology leveraged co-living spaces across South-East Asia.

Elara Technologies

Prop Tech

Elara Technologies is the parent company of PropTiger, makaan.com and housing.com- India’s first online-to-offline real estate services platforms. Through these platforms, Elara provides consumers a unified technology-driven platform that can serve the needs of consumers, developers and brokers.

More Retail

Consumer Brand

More Retail is a pioneer in omnichannel food and grocery retail in India, with a national footprint of 600+ stores across India.


Consumer Brand

Passionate about providing the health-conscious Indian consumer with the highest quality organic & healthy food experience, Suzette Gourmet is a Mumbai-based organic restaurant chain and food brand.

Eupheus Learning


Eupheus Learning aims to bridge the gap between in-class and at-home learning by offering seamlessly integrated learning solutions in the Pre-K to 12 market



KidZania is a global learning and entertainment brand, consisting of an international chain of interactive indoor family entertainment centres made for children aged 1-14 that combine inspiration, fun and learning through realistic role-play.