The Startup That’s Driving An ‘Insanely Fresh’ Food Revolution Read more at: https://www.bqprime.com/opinion/the-startup-thats-driving-an-insanely-fresh-food-revolution Copyright © BQ Prime

Some time in the summer of 2021, as Covid raged across India, the ice-apple season started. Normally, these glistening, translucent, perfectly-shaped pebbles of coolness (yes, I’m channeling my inner Nigella) are handily peeled and sold on neighbourhood handcarts, but the pandemic had decimated street vendors. When the founders of Living Food Company, a digital marketplace for sustainable food and

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